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Beyond the Court

Your Ace in the World of Racquet Sports.

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The C51 Difference

 

🏆 Beyond the Court: Transforming Racquet Sports in Australia

We help racquet sports venues become more than just courts.

Think:
✅ Thriving community hubs
✅ Digital-first powerhouses
✅ Multi-stream revenue machines

🎾 Who We Work With

  • Tennis Clubs

  • Pickleball Venues

  • Padel Centres

  • Squash, Badminton & more...

Whether you’re running a single club or a nationwide network, we want to work with you & help you grow.

🚀 What We Deliver

  • 30%+ Court Utilization Increase
    Fill empty courts fast with geo-targeted promos, online booking, and off-peak specials.

  • 20%+ Player Retention
    Gamify play with leaderboards, loyalty, and re-engagement nudges.

  • New Revenue Streams
    Think paid digital content, corporate packages, brand partnerships and merch (with no up front cost)— not just court hire.

  • Streamlined Operations
    Automate bookings, reminders, and community management powered by the latest AI, without burning out your team.

💡 Our Secret Sauce

  • Marketing Muscle: Google & Meta ads that bring locals through your doors.

  • Mobile Games: Like Picklepalooza — we build apps that keep players hooked.

  • SKOOL Platform: Turn your brand into a part of an online education + community hub.

  • NDIS Integration: Make your venue inclusive and tap into extra funding.

  • Aggregation Power: Get access to bulk deals on merch, insurance, tech & more...

💥 Proven Results

  • Off-peak bookings up 45% in 4 weeks

  • $12K/month course revenue via SKOOL

  • 68% increase in member retention

  • $45K NDIS revenue in year one

👀 Why C51?

  • We know racquet sports.

  • We know digital growth.

  • We have the partners, tools, and playbook to make it happen.

 

From courts… to community. From players… to superfans.
Let’s get you beyond the court.

 

Enter the PICKLEPALOOZA 'PLAYZONE'
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Our Sevices

Social Media Mngmnt:

From crafting a standout profile to crafting a unified voice and brand identity across platforms, we ensure that your social media presence shines brightly to keep you top of mind.

Content Creation:

We harness the power of AI to bring your brand to life through compelling content, ensuring your audience is not just engaged but also educated & entertained.

Event Promotion:

We understand the thrill of a well-executed event. Our event promotion strategies drive attendance, engage participants, ensure sponsors and maximize the impact of every tournament or clinic.

Community Engagement

Focusing on the grassroots & community aspect of racquet sports. We facilitate meaningful interactions and connections among players, fans and enthusiasts, fostering a sense of unity and belonging.

Analytics and Reporting:

We don't just implement strategies and content; we analyze their performance to ensure your goals are met and your strategies refined for optimal results.

Consulting and Training:

We don't just do the work; we share our expertise with you, through consulting and training services; we empower venues and businesses to manage operations, grow brand awareness and scale sustainably.

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Our Expertise

What makes C51 Consulting the go-to racquet sports marketing agency?

We get racquet sports — tennis, pickleball, padel, squash, badminton — you name it.

Our team blends elite marketing chops with deep understanding of what drives players, fans, venues, and brands. We don’t just run campaigns — we create hype, build loyal communities, and turn venues into destinations.

Here’s what we bring:

Smart strategy — no cookie-cutter plans, just what works for your sport and audience.

Killer content — viral reels, sharp visuals, stories people actually care about.

Community focus — we know how to spark engagement online and on court.

Tailored solutions — whether you’re a startup, pro league, venue, or athlete, we shape it to fit your goals.

We help you stand out, stay relevant, and grow in the booming world of racquet sports.

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In the fast-evolving world of racquet sports, C51 Consulting is the go-to marketing and social media agency for clubs, players, leagues and brands.

We mix passion for the game with serious digital expertise to help you cut through the noise, grow your business, and boost your presence. Whether you’re looking to fill courts, grow your personal brand, or build a stronger community, we’re here to help you win — on and off the court.

We get the pulse of racquet sports and turn it into smart, engaging marketing that speaks to the passion, energy and connection driving this space.

Welcome to "Beyond the Court" by C51 Consulting — where we serve, connect, and elevate the racquet sports world, one strategic play at a time.

Contact Us
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