Welcome to the wild side of C51.This is where the cookie-cutter gets smashed and the bold ideas get built. These aren’t just projects — they’re proof that when creativity meets strategy, serious magic happens.

🌟 LET’S GO! MELBOURNE — GAMIFIED CITY ADVENTURE

Duration: September 1 – October 31Location: City of MelbourneStatus: LIVE (Activation)Let’s GO! is Melbourne’s first city-wide, augmented reality scavenger hunt. Designed to activate hidden landmarks and local businesses, it blends real-life challenges with virtual quests through QR codes, digital collectibles, and social missions.• Participants scan QR codes in parks, cafes, and iconic sites to unlock challenges.• AR/NFT rewards from local artists, LGBTQI+ creators, and Indigenous storytellers.• Smart digital tokens used for rewards, engagement, and sponsor interaction.• Major events tied in: AFL Grand Final, Halloween, Children’s Week, and more.• Custom avatars, digital storylines, and real-time prize drops.”From Flinders Street Station to the Fitzroy Gardens, every step is an experience.”Key Partners: C51 Consulting, City of Melbourne, local artists & community groups—🧸 TOYLD — THE NFT ACTION FIGURE DROP THAT’S NOT PLAYING GAMESStatus: LIVE on OpenSeaPortal: toyld.carrd.coNFT Collection: TOYLD on OpenSeaTOYLD is where collectibles, culture, and chaos collide. We turned nostalgia into a digital playground, launching satirical AI-generated action figure NFTs modeled on everything from pickleball mascots to pop culture archetypes.• Three main styles: Funko Pop parody, blister-pack action figures, and Cabbage Patch-inspired dolls• Blind box drops and collector checklists for added FOMO• Launch themes: Paddle the Platypus, Labubu Monsters, and Local Heroes• Built-in meme culture and viral visuals ready for Web3″Think toys. Now add AI. Stir in mischief. That’s TOYLD.”Utility in development: Merch bundles, collector rewards, token-gated drops, and metaverse crossover plans—☕ MY COFFEE — YOUR WAYStatus: Pre-launch waitlist now openPortal: mycoffeeapp.carrd.coMy Coffee is your daily brew, reimagined. We’ve combined loyalty, subscriptions, and smart tech to create a blockchain-powered coffee ecosystem that helps local cafés fight back against big chains.• $1/day My Coffee Subscription — prepaid monthly, redeem daily• My Coffee Lock — lock in today’s price, pay-as-you-go or prepay• My Coffee Perks — gamified loyalty, challenges, and surprise rewards”Your local café. Your fixed price. Your perks. Your way.”Perks for cafés: Higher foot traffic, predictable revenue, exclusive promotion tools, and a community-driven rewards model.Built for: Coffee lovers, small business supporters, and anyone who drinks daily but is sick of paying $6 for a basic brew.Tech Highlights: Blockchain-enabled redemptions, QR scans for rewards, digital-only special offers, and scalable subscription architecture.—🔍 VISION AI GPT — STRATEGY, CONTENT, AND CLARITY ON DEMANDStatus: LIVEPortal: linktr.ee/visionaiGPTVision AI GPT is the ultimate strategic sidekick for business owners, marketers, and creatives. It turns AI into a useful, no-BS tool for content planning, brand clarity, and smart decision-making.• Built on the Vision AI Playbook — a proven framework for brand positioning, voice, and content.• Trained to think like a strategist, not a chatbot.• Converts chaos into clear next steps.• Includes prompt libraries, downloadable guides, and live demos.”Don’t just generate content. Generate clarity.”Use Cases:• Map out a full marketing campaign in minutes• Refine your brand voice and customer targeting• Create weekly content calendars with aligned messaging• Ask anything, get answers that actually helpPowered by: C51 Consulting’s real-world frameworks + GPT tech. Zero fluff. All action.—📚 STUDY MATE GPT — STUDY SMARTER, NOT HARDERStatus: LIVETry it here: chat.openai.com/g/g-MfFUI6mUh-study-mateStudy Mate GPT is your personal study buddy powered by AI. Built for Aussie students under the Victorian Curriculum, it delivers fast, clear, exam-ready help with zero waffle.• Real-time feedback on answers and study questions• Aligned with school assessment criteria (like TEEEL and VCE format)• Breaks down tough concepts with diagrams, formulas, and tips• Helps build confidence, not confusion”It’s like having a straight-A mate in your pocket — minus the group chat distractions.”Popular with: High school students, teachers, and time-crunched teens who want to improve fast.Bonus: Study Mate will soon include worksheet creation, quiz generation, and visual explanations tailored to your topic.—🎮 PLAYZONE BY PLAYSPARK — GAMIFIED MARKETING THAT CONVERTSStatus: In Use (Picklepalooza)Platform: Mobile-first, Web AppPlayzone by PlaySpark is a mobile gaming platform designed to drive audience engagement, lead generation, and brand loyalty — all through casual games that are fun, fast, and fully brand-integrated.• Hosted inside the Picklepalooza experience and beyond• Game types: Flick-to-win, arcade pong, character match-play• Built-in leaderboard system + live giveaways• Fully customisable with branded objects, splash screens, CTAs, and sponsor links”From a single tap to brand recall, PLAYZONE turns casual fans into loyal, data-rich players.”Marketing Features:• UGC tie-ins (score selfies, prize claims)• Email capture + retargeting triggers• Weekly activations via socials, bots, and QR signageOutcomes for Sponsors: Traffic, leads, engagement, zero-party data, and brand recall — all measurable, all gamified.—More coming soon. Each one bigger, bolder, and smarter than the last.Want your idea on this wall? Let’s talk: c51consulting.aus@gmail.com#letsGO #TOYLD #MyCoffee #VisionAI #StudyMate #Playzone #C51Consulting #SpecialProjects #SmartCities #ARactivation #DigitalAdventure #NFTcollectibles #CoffeeTech #AIAssistants #GPTtools #StudyHelp #VictorianCurriculum #GamifiedMarketing