Founded in 2011, c51 provides full-service brand and strategic management service to our clients by addressing their specialised representation and business development needs. A brand is the unique identity of a business, product, service or individual that differentiates it from others in the market. It encompasses a combination of tangible and intangible elements, including the name, logo, design, and messaging, as well as the values, personality, and promise conveyed to consumers and fans.

 

A brand represents the sum of perceptions and experiences that customers have with it, influencing their emotional connection, loyalty & trust. It is the embodiment of the mission, vision & core values, communicated consistently across all touchpoints to create a cohesive and memorable impression.

 

Our goal is removing the stress of trying to do it all by putting in place a long-term goal-setting strategy that takes care of what is important to our clients so they can focus on the things that matter – their careers and personal lives. Scaling, brand-building and exit strategies are what we do! We are proudly boutique in that we only represent brands which we believe we are genuinely able to assist in multiple capacities; we always want our partners to feel genuinely appreciated and valued.