SEPTEMBER 16TH 2022
Here comes the BOOM, the NFT boom!
Big businesses are banking on the metaverse becoming as intertwined with society as websites and social media are currently. Back in the ’90s, businesses balked at the idea of having any sort of online presence.
Today, a business can’t survive without one. The metaverse has the potential to become the next commercial frontier. Are you ready to embrace it or does fit all seem ‘too hard?’
Here’s a good overview of what is coming, are you ready?
SEPTEMBER 8TH 2022
Is your brand ‘sticky’?
If you’re a restaurant owner stressing over your business’ struggling sales, diminishing demand and poor profitability it may be time to review your marketing strategy, your promotional activity and overall branding...
There are some fundamental questions that need to be answered when constructing a successful advertising campaign for your business. Would you like to see your brand grow? Would you like to increase walk-in traffic, carryout sales, keep existing customers coming back or attract new customers? How are you keeping your business top of mind? Is your brand sticky? Restaurants provide a place where guests can eat, drink, socialise, and relax, that's just on premises; what about take-out, delivery and the whole off premises experience... For restaurants to not only remain relevant but to stay top of mind they need to create brand awareness and build customer loyalty.
With so many dining options available, restauranteurs are up against plenty of competition to not only acquire new customers but to keep exisiting ones. This means that owners, young and old, must prioritize marketing to their customer base. But how?
Some restaurant marketing ideas include advertising, promotions, events, and other strategies. Furthermore, restaurants can attract new customers through advertising and word-of-mouth recommendations. Need a hand to get where you want and where your restaurant needs to be? Don't wait till it's too late, #getSMART and let's work together to #bulletproof your business...
#futureproofyourbusiness #marketing #sales #marketingstrategy #branding #smarttech #dineaway #dronedelivery #smartrestaurants #smartcafes #fuckcovid #restaurantmarketing #acquisitionVSretention #advertising #virtualbrands #ghostkitchens ###
AUGUST 24TH 2022
Take back #control of all the #KAOS; it’s time to #getSMART
AUGUST 15TH 2022
It’s time to #getSMART with your packaging & your customer’s experience at home.
Given the shift in restaurant dining partners it’s incredible that restaurants are still forking out big bucks on fancy fit-outs, over the top capex and staff bonuses to lure staff in and not even considering that no matter what they think of it, there is no denying their business is at least 50% delivery and all customers get to see is the bag and packaging which is usually indistinct brown kraft packaging, a logo, possibly a delivery partner logo with oily fingerprints and a QR code to a website or a menu as an afterthought. What's the point of sticking a QR code on a bag or box to go to a website or menu if someone's just ordered and is eating?
Ever thought about asking how their meal was via a personal message, link to a google review or a bounce-back offer? Be creative; create something fun, engaging, memorable; communicate with your customer, make it personal, make it a conversation, let them know you appreciate their business and you look forward to serving them again, even if it's off premises and in their home. QR codes have been around for 10+ years and are nothing new...it's what you do with them that counts, build your brand, acquire new customers, retain existing customers and innovate... #getsmart #branding #smarttech #creative #smartrestaurants #smartcafes #packaging #restaurants
APRIL 2ND 2022
Popeyes Unveils New Digital-Centric Design as Growth Ramps Up
Simply doing what you've been doing will not work - READ THAT AGAIN... Popeyes Louisiana Kitchen has been around for 50 years, today they are more relevant than ever, why?
#innovate #change #adapt #pivot #relevant #hospitality #tech #online #thrive