Welcome to the wild side of C51.

This is where the cookie-cutter gets smashed and the bold ideas get built. These aren’t just projects — they’re proof that when creativity meets strategy, serious magic happens.
🌟 LET’S GO! MELBOURNE — GAMIFIED CITY ADVENTURE 🌟

Duration: September 1 – October 31, 2024

Location: City of Melbourne

Status: Satisfactorily Completed (Activation)

Let’s GO! is Melbourne’s first city-wide, augmented reality scavenger hunt. Designed to activate hidden landmarks and local businesses, it blends real-life challenges with virtual quests through QR codes, digital collectibles, and social missions.

•Participants scan QR codes in parks, cafes, and iconic sites to unlock challenges.

• AR/NFT rewards from local artists, LGBTQI+ creators, and Indigenous storytellers.

• Smart digital tokens used for rewards, engagement, and sponsor interaction.

• Major events tied in: AFL Grand Final, Halloween, Children’s Week, and more.

• Custom avatars, digital storylines, and real-time prize drops.”From Flinders Street Station to the Fitzroy Gardens, every step is an experience.”

Key Partners: C51 Consulting, City of Melbourne, local artists & community groups

 
🧸 TOYLD — THE NFT ACTION FIGURE DROP THAT’S NOT PLAYING GAMES
Status: LIVE on OpenSea
NFT Collection: TOYLD on OpenSea
 
TOYLD is where collectibles, culture, and chaos collide. We turned nostalgia into a digital playground, launching satirical AI-generated action figure NFTs modeled on everything from pickleball mascots to pop culture archetypes.
• Three main styles: Funko Pop parody, blister-pack action figures, and Cabbage Patch-inspired dolls
• Blind box drops and collector checklists for added FOMO
• Launch themes: Paddle the Platypus, PickleBUBU Monsters & Local Heroes
• Built-in meme culture and viral visuals ready for Web3
″Think toys. Now add AI. Stir in mischief. That’s TOYLD.”
Utility in development: Merch bundles, collector rewards, token-gated drops, and metaverse crossover plans
 
☕ MY COFFEE — YOUR WAY
Status: Pre-launch – (waitlist now open)
 
My Coffee is your daily brew, reimagined. We’ve combined loyalty, subscriptions, and smart tech to create a blockchain-powered coffee ecosystem that helps local cafés fight back against big chains.
• $1/day My Coffee Subscription: prepaid monthly, redeem daily
• My Coffee Lock: lock in today’s price, pay-as-you-go or prepay
• My Coffee Perks: gamified loyalty, challenges & surprise rewards
 
”Your local café. Your fixed price. Your perks. Your way.”
 
Perks for cafés: Higher foot traffic, predictable revenue, exclusive promotion tools, and a community-driven rewards model.
Built for: Coffee lovers, small business supporters, and anyone who drinks daily but is sick of paying $6+ for a basic brew.
 
Tech Highlights: Blockchain-enabled redemptions, QR scans for rewards, digital-only special offers & scalable subscription architecture.
 

MADE IN MELBOURNE – LAUNCHING GLOBALLY

🔍 VISION AI GPT — STRATEGY, CONTENT, AND CLARITY ON DEMAND

Status: LIVE – (chatGPT marketplace)

Portal: linktr.ee/visionaiGPT

Vision AI GPT is the ultimate strategic sidekick for business owners, marketers, and creatives. It turns AI into a useful, no-BS tool for content planning, brand clarity, and smart decision-making.

• Built on the Vision AI Playbook: a proven framework for brand positioning, voice, and content.

• Trained to think like a strategist, not a chatbot.

• Converts chaos into clear next steps.

• Includes prompt libraries, downloadable guides, and live demos.

”Don’t just generate content. Generate clarity.”

Use Cases:

• Map out a full marketing campaign in minutes

• Refine your brand voice and customer targeting

• Create weekly content calendars with aligned messaging

• Ask anything, get answers that actually help

Powered by: C51 Consulting’s real-world frameworks + GPT tech. Zero fluff. All action.

📚 STUDY MATE GPT — STUDY SMARTER, NOT HARDER

Status: LIVE

Try it here: STUDY MATE on chatGPT

Study Mate GPT is your personal study buddy powered by AI. Built for Aussie students under Australian Curriculum & approved standards, it delivers fast, clear, exam-ready help with zero waffle.

• Real-time feedback on answers and study questions

• Aligned with school assessment criteria (like TEEEL and VCE/HSC formats)

• Breaks down tough concepts with diagrams, formulas, and tips

• Helps build confidence, not confusion

”It’s like having a straight-A mate in your pocket; minus the group chat distractions.”

Perfect for & Popular with:

High school students, teachers & time-crunched teens who want to improve fast.

Bonus: Study Mate will soon include worksheet creation, quiz generation & visual explanations tailored to your topic & personalised to your level of learning.

🎮 PLAYZONE BY PLAYSPARK — GAMIFIED MARKETING THAT CONVERTS

Status: In Use (various)

Platform: Mobile-first, Web App

PLAYZONE is a mobile gaming platform designed to drive audience engagement, lead generation, and brand loyalty — all through casual games that are fun, fast & fully brand-integrated.

Variety is the spice of life:

• Game types: Flick-to-win, arcade pong, character match-play & more (bespoke options also available)

• Built-in leaderboard system + live giveaways

• Fully customisable with branded content, splash screens, CTAs & sponsor links

”From a single tap to brand recall, PLAYZONE turns casual fans into loyal, data-rich players.”

Marketing Features:

• UGC tie-ins (score selfies, prize claims)

• Email capture + retargeting triggers

• Weekly activations via socials, bots & QR signage

Outcomes for Sponsors: Traffic, leads, engagement, zero-party data & brand recall; all measurable, all gamified.

More SPECIAL PROJECTS dropping soon. Each one bigger, bolder, and smarter than the last.

 

Want your idea on this wall? Let’s talk: