Welcome to the wild side of C51.
This is where the cookie-cutter gets smashed and the bold ideas get built. These aren’t just projects — they’re proof that when creativity meets strategy, serious magic happens.
LET’S GO! MELBOURNE — GAMIFIED CITY ADVENTURE
Duration: September 1 – October 31, 2024
Location: City of Melbourne
Status: Satisfactorily Completed (Activation)
Let’s GO! is Melbourne’s first city-wide, augmented reality scavenger hunt. Designed to activate hidden landmarks and local businesses, it blends real-life challenges with virtual quests through QR codes, digital collectibles, and social missions.
•Participants scan QR codes in parks, cafes, and iconic sites to unlock challenges.
• AR/NFT rewards from local artists, LGBTQI+ creators, and Indigenous storytellers.
• Smart digital tokens used for rewards, engagement, and sponsor interaction.
• Major events tied in: AFL Grand Final, Halloween, Children’s Week, and more.
• Custom avatars, digital storylines, and real-time prize drops.”From Flinders Street Station to the Fitzroy Gardens, every step is an experience.”
Key Partners: C51 Consulting, City of Melbourne, local artists & community groups
TOYLD — THE NFT ACTION FIGURE DROP THAT’S NOT PLAYING GAMES
MY COFFEE — YOUR WAY
MADE IN MELBOURNE – LAUNCHING GLOBALLY
VISION AI GPT — STRATEGY, CONTENT, AND CLARITY ON DEMAND
Status: LIVE – (chatGPT marketplace)
Portal: linktr.ee/visionaiGPT
Vision AI GPT is the ultimate strategic sidekick for business owners, marketers, and creatives. It turns AI into a useful, no-BS tool for content planning, brand clarity, and smart decision-making.
• Built on the Vision AI Playbook: a proven framework for brand positioning, voice, and content.
• Trained to think like a strategist, not a chatbot.
• Converts chaos into clear next steps.
• Includes prompt libraries, downloadable guides, and live demos.
”Don’t just generate content. Generate clarity.”
Use Cases:
• Map out a full marketing campaign in minutes
• Refine your brand voice and customer targeting
• Create weekly content calendars with aligned messaging
• Ask anything, get answers that actually help
Powered by: C51 Consulting’s real-world frameworks + GPT tech. Zero fluff. All action.
STUDY MATE GPT — STUDY SMARTER, NOT HARDER
Status: LIVE
Try it here: STUDY MATE on chatGPT
Study Mate GPT is your personal study buddy powered by AI. Built for Aussie students under Australian Curriculum & approved standards, it delivers fast, clear, exam-ready help with zero waffle.
• Real-time feedback on answers and study questions
• Aligned with school assessment criteria (like TEEEL and VCE/HSC formats)
• Breaks down tough concepts with diagrams, formulas, and tips
• Helps build confidence, not confusion
”It’s like having a straight-A mate in your pocket; minus the group chat distractions.”
Perfect for & Popular with:
High school students, teachers & time-crunched teens who want to improve fast.
Bonus: Study Mate will soon include worksheet creation, quiz generation & visual explanations tailored to your topic & personalised to your level of learning.
PLAYZONE BY PLAYSPARK — GAMIFIED MARKETING THAT CONVERTS
Status: In Use (various)
Platform: Mobile-first, Web App
PLAYZONE is a mobile gaming platform designed to drive audience engagement, lead generation, and brand loyalty — all through casual games that are fun, fast & fully brand-integrated.
Variety is the spice of life:
• Game types: Flick-to-win, arcade pong, character match-play & more (bespoke options also available)
• Built-in leaderboard system + live giveaways
• Fully customisable with branded content, splash screens, CTAs & sponsor links
”From a single tap to brand recall, PLAYZONE turns casual fans into loyal, data-rich players.”
Marketing Features:
• UGC tie-ins (score selfies, prize claims)
• Email capture + retargeting triggers
• Weekly activations via socials, bots & QR signage
Outcomes for Sponsors: Traffic, leads, engagement, zero-party data & brand recall; all measurable, all gamified.
More SPECIAL PROJECTS dropping soon. Each one bigger, bolder, and smarter than the last.