A C51 Consulting Guide

Most small businesses aren’t struggling because of bad products.
They’re struggling because no one sees them!

LinkedIn is the easiest place to fix that, but you need more than random posts and frantic activity.
You need a system.

This 6-month plan gives you exactly that; simple steps, steady momentum and a structure you can follow without a marketing team.

Month 1 – Foundation & Fixes

If your profile and company page don’t look trustworthy, nothing else matters.
Start here.

Personal Profile

• Use a clean, professional headshot.
• Write a clear headline: “I help X do Y with Z.”
• Update your About section with:
  • what you do
  • who you help
  • the results you deliver
• Pin your strongest posts and one offer to your Featured section.
• Rewrite your Skills to match what your customers actually search for.

Company Page

• Refresh your logo and banner.
• Add a simple, direct tagline.
• Rewrite your services in customer language (not corporate jargon).
• Add relevant keywords throughout your page.
• Turn on Creator Mode tools.

Build Proof

• Gather 3–5 testimonials.
• Create one simple customer case study.
• Add a downloadable resource to your page.

Month 2 – Consistency System

This is where most businesses fall over.
The goal isn’t virality. It’s credibility.

Weekly Posting Rhythm

• Monday: Founder insight – short, personal, real.
• Wednesday: Value tip – teach one simple idea.
• Friday: Client story or behind-the-scenes moment.
• Weekly: Comment on 20 posts (5–10 minutes a day).

What You’re Building

• Trust
• Professional presence
• Algorithm awareness
  LinkedIn needs to know you exist before it can help you.

Month 3 – Network Expansion

Your content matters — but people matter more.
Most growth comes from your network, not your posts.

Daily/Weekly Actions

• Add 15–20 targeted connections.
• Send real, thoughtful connection messages.
• Comment meaningfully on customer and industry posts.
• Join 3–5 relevant communities or groups.

The Outcome

You become visible.
LinkedIn starts pushing you in front of the right people.
You move from invisible to discoverable.

Month 4 – Expertise Positioning

This is when your brand becomes synonymous with your niche.

Content Themes

• Lessons learned
• Industry predictions
• “How-to” breakdowns
• Lightly spicy opinions
• Customer results
• One short-form explainer video per week

Create a Flagship Series

A recurring theme your audience recognises:

• Tip Tuesday
• Founder Fridays
• Industry Unfiltered
• Behind the Brand

Your Goal

When people think of your category, they think of you.

Month 5 – Lead Engine Mode

You’ve built trust. Now convert attention into actual conversations.

Create One Offer Post

Something simple like:
“We just released X. If you want it, comment or DM.”

Use Micro-CTAs

• “DM me if you want the template.”
• “Comment ‘guide’ for the checklist.”
• “Want the breakdown? I’ll send it.”

Build a Simple Funnel

LinkedIn post → DM → resource → conversation
No complexity needed.

Remember

People buy from humans, not logos.

Month 6 – Optimise & Scale

Now you’re not guessing — you have data.

Review Your Analytics

• Top-performing posts
• Topics driving engagement
• Audience growth
• CTA performance
• What actually leads to enquiries

Then:

• Double down on what works
• Kill what doesn’t

Introduce a New Format

Try something fresh:

• Carousels
• Whiteboard videos
• Client interviews
• Short tutorials
• A monthly newsletter

Expand Your Reach

Collaborations and partnerships help you grow faster than posting alone.

Early Adopter Bonus: 10 High-Performing Post Ideas You Can Use Anytime

Drop these into your content rotation whenever you run dry:

• “One mistake I see 90 percent of people making…”
• “Here’s the simple system we use to…”
• “A client asked me this last week…”
• “If I had to start over on LinkedIn today…”
• “The truth about X that most people won’t say…”
• “Here’s what changed in my industry this year…”
• “Three tools that saved me hours this week…”
• “A lesson it took me too long to learn…”
• “My unpopular opinion about…”
• “Here’s what actually works…”