LET’S GO! MELBOURNE — GAMIFIED CITY ADVENTURE 

Welcome to the WILD SIDE of C51.

This is where the cookie-cutter gets smashed and the bold ideas get built. These aren’t just projects — they’re proof that when creativity meets strategy, serious magic happens.

 LET’S GO! MELBOURNE — GAMIFIED CITY ADVENTURE 

Duration: September 1 – October 31, 2024

Location: City of Melbourne

Status: Satisfactorily Completed (Activation)

Let’s GO! is Melbourne’s first city-wide, augmented reality scavenger hunt. Designed to activate hidden landmarks and local businesses, it blends real-life challenges with virtual quests through QR codes, digital collectibles, and social missions.

•Participants scan QR codes in parks, cafes, and iconic sites to unlock challenges.

• AR/NFT rewards from local artists, LGBTQI+ creators, and Indigenous storytellers.

• Smart digital tokens used for rewards, engagement, and sponsor interaction.

• Major events tied in: AFL Grand Final, Halloween, Children’s Week, and more.

• Custom avatars, digital storylines, and real-time prize drops.”From Flinders Street Station to the Fitzroy Gardens, every step is an experience.”

Key Partners: C51 Consulting, City of Melbourne, local artists & community groups