sticky brand

Is your brand ‘sticky’?

If you’re a restaurant owner stressing over your business’ struggling sales, diminishing demand and poor profitability it may be time to review your marketing strategy, your promotional activity and overall branding…

There are some fundamental questions that need to be answered when constructing a successful advertising campaign for your business. Would you like to see your brand grow? Would you like to increase walk-in traffic, carryout sales, keep existing customers coming back or attract new customers? How are you keeping your business top of mind? Is your brand sticky? Restaurants provide a place where guests can eat, drink, socialise, and relax, that’s just on premises; what about take-out, delivery and the whole off premises experience… For restaurants to not only remain relevant but to stay top of mind they need to create brand awareness and build customer loyalty.

With so many dining options available, restauranteurs are up against plenty of competition to not only acquire new customers but to keep exisiting ones. This means that owners, young and old, must prioritize marketing to their customer base. But how?

Some restaurant marketing ideas include advertising, promotions, events, and other strategies. Furthermore, restaurants can attract new customers through advertising and word-of-mouth recommendations. Need a hand to get where you want and where your restaurant needs to be? Don’t wait till it’s too late, #getSMART and let’s work together to #bulletproof your business…

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