food packaging

It’s time to #getSMART with your packaging

Given the shift in restaurant dining partners it’s incredible that restaurants are still forking out big bucks on fancy fit-outs, over the top capex and staff bonuses to lure staff in and not even considering that no matter what they think of it, there is no denying their business is at least 50% delivery and all customers get to see is the bag and packaging which is usually indistinct brown kraft packaging, a logo, possibly a delivery partner logo with oily fingerprints and a QR code to a website or a menu as an afterthought. What’s the point of sticking a QR code on a bag or box to go to a website or menu if someone’s just ordered and is eating?

Ever thought about asking how their meal was via a personal message, link to a google review or a bounce-back offer? Be creative; create something fun, engaging, memorable; communicate with your customer, make it personal, make it a conversation, let them know you appreciate their business and you look forward to serving them again, even if it’s off premises and in their home. QR codes have been around for 10+ years and are nothing new…it’s what you do with them that counts, build your brand, acquire new customers, retain existing customers and innovate…  #getsmart #branding #smarttech #creative #smartrestaurants #smartcafes #packaging #restaurants

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